yamahahaapex said:
BOUNTYHUNTER said:...Here you go homes....3rd Paragraph
February 20, 2013
‘Catz Out’a the Bag’
Well folks, this has to be one of the most speculated new product launches in our history. I met Tom G aka ‘Mr Sled’ last night, the owner of the Totallyamaha forums web-site who told me his server almost blew a gasket trying to handle all the people itching to post on the new stuff. I have followed the 2014 thread up to around the 130th page with a lot of mixed emotions, often reflecting on what I would write here today…
I remember what I first thought and how I felt when it was proposed that we enter into an agreement with our competition and I believe I have a very good understanding of what some of you are mulling over. I think it is really important to clarify what the fundamental arrangement is about.
This is not a merger, there have been no shares bought or sold and the management, policies and organizations of each company still stand alone. Yamaha and Arctic Cat have entered into a very specific ‘supply agreement’ contract. That’s it, no more, no less.
We (Yamaha) have a long term vision that embodies our product plan which includes new engines and models designed and manufactured at our factory in Japan. Todays announcement has not seen any of our model lines discontinued. We haven’t taken anything away, instead we have dropped 6 new models into the mix and you now have more choices than ever.
The SR Viper delivers our FX Nytro engine in a unique version of Cats newest chassis which is arguably the most advanced on the market today. Yes it is assembled in their Thief River Falls facility under rapidly evolving QA protocol that meets Yamaha global standards. To best understand the foundation for this supply agreement you have to look beyond the hardware to the actual business model. I will explain more about this in the coming weeks but for now I can summarize it by saying this is a business (and customer) win-win.
We both have our strengths and are eager to learn from each other. I would like to expand on what some of the opportunities I see for the future are, but that would only be speculation on my part. And you guys clearly don’t need my help to speculate . I am going to cut my post short and let you digest.
For now; know that we are committed to evolving and building a strong lineup of Yamaha original snowmobiles with new products coming every year going forward.
We are moving more manpower and resources into North America as we position ourselves to regain our fair share of the market. We have established a new NA snowmobile team combining our top guys in Canada and the US into a cohesive business unit. We have a new ‘friend’ in our quest but it is unknown how this will ultimately unfold. Today we can offer you the industries best engine in a damn fine chassis that handles and feels different than anything else in our stable. Is it better than an Apex, Vector or Nytro? Only you can answer that… It is a very cool sled with some excellent features and you have more choice. It’s all good.....Cheers CR
