yamaouch08 said:
They sell more because they put out a product that lasts 1 maybe 2 seasons if you go on alot of winter hot vacations so it sits in the garage.
yammiman
Expert
One thing about Yamaha that will make it difficult for them to move into #1 spot in sales is the fact that they only make X number of sleds each year - once they are sold out, they are out until the next model year - the other manufacterers build more than they sell then carry them over at discounted prices the following year - Cat had a ton of carry over sleds this year and that made up the bulk of what they sold - this comes from my Dealer that sells all four brands - with Yamaha, I think it falls right in with their committment to quality and reliability - they don't want to put out more units at the risk of having an inferior product just to gain market share - I mean take a look at Ski Doo since they have been #1 - their reliability has suffered.
Thanks to Mr. Restless for posting the link.cvenne said:Umm can someone actually answer my question?
Thx
ruff-rider
Veteran
Yamaha will most likely gain more on Doo once more riders try the new ones out. It will be interesting to see how Polaris and Cat do with Polaris dropping the 900 and Cat adding the 800 and 1000. I'll guess that next year it will Doo, Yamaha, Cat, then Polaris, but who knows??? 
Swiss Sledder
TY 4 Stroke God
Found this on market share through 2005. Excludes this past season so I would expect Yamaha numbers to increase even more at the expense of Polaris.
http://www.arcticchat.com/forums/index.php?act=Attach&type=post&id=35367
http://www.arcticchat.com/forums/index.php?act=Attach&type=post&id=35367
yammiman
Expert
Look closly at that graph - Polaris and Arctic Cat have leveled off - Yamaha is going up and Ski Doo is going down - I predict Ski Doo will continue down, Polaris will start going down, Arctic Cat will stay about the same, and Yamaha will continue to go up - I think emmissions and reliability will drive the market
5280ft
Veteran
Certainly is plausible. Use the US market as an example, a few years ago when the industry was selling approx. 100K sleds a year Yamaha had 6% to 7% marketshare on average. Now the industry is seling 25K in sleds in the US and I think the last number I heard out of Yamaha was somewhere around 3K units, so approx. 10% to 11% market share.
When the overall pie gets smaller, small gains in sales can result in large leaps in marketshare. I heard that Polaris lost 40% of THEIR marketshare this season. I am sure that was absorbed somewhat by Yamaha and Ski-Doo, and maybe a little for Cat - but I personally don't see Cat lighting the world on fire either.
Either way, my point is Yamaha could sell 1,000 or 2,000 more units and potentially go from 10% to 20%+ marketshare pretty easily. That's like each dealer selling 2 more sleds a year for them.
When the overall pie gets smaller, small gains in sales can result in large leaps in marketshare. I heard that Polaris lost 40% of THEIR marketshare this season. I am sure that was absorbed somewhat by Yamaha and Ski-Doo, and maybe a little for Cat - but I personally don't see Cat lighting the world on fire either.
Either way, my point is Yamaha could sell 1,000 or 2,000 more units and potentially go from 10% to 20%+ marketshare pretty easily. That's like each dealer selling 2 more sleds a year for them.
5280ft
Veteran
One lastt hought as I read through here...
Reliabilty and Quality really have nothing to do with marketshare. Yamaha now runs a very tight ship on production numbers because 1 year old or 2 year old sleds don't gain value...LOL
The loose value and it is simply an economics stand point....
Let's say you spend on avg. $300 per sled sold for marketing and promotion and you sell 3,000 units. You budget for $900K. But then you over build by 500 units and end up carrying them over, history in mfg. programs shows it costs about double to get rid of that inventory...$600 per unit x 500 units = 300k budget. Non current sleds increase your budget by 1/3 or deacrease your budget by a 1/3 depending on much you have to spend, but all in all you would have to spend 1/3 of the budget to get rid of 15% of total dealer inventory.
That is why Yamaha tries to sell out early and NOW keeps a tight rein in production numbers.
Simple as that.
Reliabilty and Quality really have nothing to do with marketshare. Yamaha now runs a very tight ship on production numbers because 1 year old or 2 year old sleds don't gain value...LOL
The loose value and it is simply an economics stand point....
Let's say you spend on avg. $300 per sled sold for marketing and promotion and you sell 3,000 units. You budget for $900K. But then you over build by 500 units and end up carrying them over, history in mfg. programs shows it costs about double to get rid of that inventory...$600 per unit x 500 units = 300k budget. Non current sleds increase your budget by 1/3 or deacrease your budget by a 1/3 depending on much you have to spend, but all in all you would have to spend 1/3 of the budget to get rid of 15% of total dealer inventory.
That is why Yamaha tries to sell out early and NOW keeps a tight rein in production numbers.
Simple as that.
5280ft
Veteran
Nice find Swiss Sledder...
However I think there is some trickery in the numbers...how can North American Sales be 199k and some change (from artical) and World Wide Sales be 173K and some change (from chart).
I think the world wide numbers might be accurate, but certainly not the North American.
However I think there is some trickery in the numbers...how can North American Sales be 199k and some change (from artical) and World Wide Sales be 173K and some change (from chart).
I think the world wide numbers might be accurate, but certainly not the North American.
Yammerhead
Expert
5280ft said:
Must be a typo, do the math and it likely should have read 100,899, not 199,899.
Yeller
TY 4 Stroke Junkie
I think being anything but first in the market is an advantage to the consumer since it brings about greater innovation and technology in striving for number one. I have never owned anything but BRP sleds and I've been snowmobiling for over 20 years. One thing I've seen with BRP is that being on top of the market has brought about the attitude that if you don't like our product go somewhere else. Many loyal BRP consumers don't like the revs yet BRP is not doing anything to keep them ... plus with all of the engine failures and quality control dropping off since they've acquired the top spot, they really don't seem to give a rat's a$$ about the customers and the nagging issues (or perhaps growing pains) with the revs. I will most likely be ordering an 07 Nytro this year because I've wanted to have a four stroke for a while and am tired of waiting on BRP to jump into the game. The revs are awesome machines but the engine reliability is always in the back of your mind when heading out on long trips. I've had both good and bad luck with them. Each manufacturer has both good and bad in their products and different products appeal to different people.
That's just my 2 cents.
And BTW, I think it is quite an ignorant comment to say that all BRP consumers are "stupid" ... if BRP in fact does have 50% of the market, boy that makes for alot of stupid people supporting the snowmobile industry.
That's just my 2 cents.
And BTW, I think it is quite an ignorant comment to say that all BRP consumers are "stupid" ... if BRP in fact does have 50% of the market, boy that makes for alot of stupid people supporting the snowmobile industry.
yammiman
Expert
I think what might be making some of them "look" stupid is (and I know some) that some of the Ski Doo owners that have numerous engine problems and other issues over a five year period, just keep on buying them! My loyalty to Yamaha (or anything else for that matter) is 99% reliability. If I started having major issues, I would start looking elsewhere!
jimmie d
TY 4 Stroke Master
Other than blind loyalty what kept the Yamaha faithful coming back in the 90s and early 2000s other than the SRX?
Jim
Jim
