2011 Apex Best Price

[dnj1965]

The Greenback sucks against the Yen and Canuck buck. She is in the tank and the American consumer is paying for it with increased costs for imports.

I think your explanation covers a lot of whats going on in terms of the increases.

In 2007 the least expensive Apex (an Apex ER) had a list price of U.S. $10,199. In October of 2005 (around when they had to be thinking about pricing the 2007 I assume), there were 118.45 Yen to the U.S. Dollar. In October of 2009, when I assume they had to think about price for the 2011 Apex, there were 90.38 Yen to the U.S. Dollar. Ignoring inflation, technical innovation, etc., the Yen-to-Dollar factor would lead to a predicted price of $13,367 for a 2011 Apex.

Given they are asking 13,999 for the base Apex, this leaves a cost increase of $631.93 between modal years 2007 to 2011. $631.93, then, isn't much for 4 years of inflation, EXUP and EPS. The GT to SE for the same model years are only $271.31 apart using this same math...

I'm still amazed at what these sleds cost relative to other benchmarks (automobiles, median family income, etc.), but as someone recently said to me over beer(s): "High end sledding is not for the faint of wallet."

That written, the price *increases* suggest Yamaha has been trying hard to hold price relatively constant from their side.

 

[FireStone]

15700$$$ Can...the best at this time in Quebec
Apex SE 2011

 

[Riceburner]

15700$$$ Can...the best at this time in Quebec
Apex SE 2011

That's real good if it includes freight, PDI, & admin fee.

 

[Riceburner]

The Greenback sucks against the Yen and Canuck buck. She is in the tank and the American consumer is paying for it with increased costs for imports.

I think your explanation covers a lot of whats going on in terms of the increases.

In 2007 the least expensive Apex (an Apex ER) had a list price of U.S. $10,199. In October of 2005 (around when they had to be thinking about pricing the 2007 I assume), there were 118.45 Yen to the U.S. Dollar. In October of 2009, when I assume they had to think about price for the 2011 Apex, there were 90.38 Yen to the U.S. Dollar. Ignoring inflation, technical innovation, etc., the Yen-to-Dollar factor would lead to a predicted price of $13,367 for a 2011 Apex.

Given they are asking 13,999 for the base Apex, this leaves a cost increase of $631.93 between modal years 2007 to 2011. $631.93, then, isn't much for 4 years of inflation, EXUP and EPS. The GT to SE for the same model years are only $271.31 apart using this same math...

I'm still amazed at what these sleds cost relative to other benchmarks (automobiles, median family income, etc.), but as someone recently said to me over beer(s): "High end sledding is not for the faint of wallet."

That written, the price *increases* suggest Yamaha has been trying hard to hold price relatively constant from their side.

Great post. Quantifies & explains it all clearly .