The technique I use, and I think its exactly what everyone should be doing, is to set the choke between half and full depending on the air temp; crank the sled and as soon as it starts, immediately slide the choke off until the engine almost dies, then move it back on just enough to keep it running smooth. You'll hear the RPM difference...if the choke is on too far, the engine will run too fast. Keep moving the choke off as the engine starts to speed up again (or sooner if possible) to keep it off as far as possible but still let the engine run smooth.
As was mentioned, these aren't 2-smokes. You won't cold-seize the engine by turning the choke off too soon on a cold day. In fact, you won't do any damage by turning it off too soon, except for stalling the engine. But if its on too far for too long, plug life will definately be shortened.
Jim