As a dealer, Yamaha needs to change their whole lineup and have 2-strokes in all categories to compete.
As a younger rider, Yamaha needs an affordable, yet capable sled to intrigue people to either get into the sport or to switch brands.
Ya, you can buy a pre-owned sled, but being a mountain guy, most people don't want to buy a pre-owned sled unless your plan is to completely tear it down and rebuild it all. Yes, I have a 2018 MTX LE. Yes, a good chunk of my expenses go to my sled. However, I know with a lighter weight 2 stroke, that's CHEAPER right off the bat, and since I only keep sleds a couple year I don't need to worry about engine rebuilds, I will be on something else for the 2019-2020 season, and if Yamaha doesn't change anything, I will no longer be a dealer for Yamaha sleds. Pretty sad when all I ordered was SnoScoots, and that's only because I wanted a couple of the blue models on hand.
You guys can sit here and play the "Just buy a pre-owned sled" or the "reliability sells" or "the price difference isn't that much" cards all you want, but the millennial generation doesn't necessarily care about the fastest thing out there. Look at where all the manufactures are going with the motorcycle segments. Smaller, affordable, FUN machines. Most people my age (early to mid 20's) I talk to all say the same thing. "Ya, it's fun to go fast, but I prefer to just be out riding with my friends". Sleds are the same thing. I enjoy having 200+hp on a factory sled, I love the feeling of the long pulls and having the skis just floating in the air, but I could have just as much fun on something with not as much power, a little bit lighter weight, and still just as capable as a sled because of the people I'm with, not because of what I'm on.