• We are no longer supporting TapaTalk as a mobile app for our sites. The TapaTalk App has many issues with speed on our server as well as security holes that leave us vulnerable to attacks and spammers.

Artic cat bad shape

darv

Lifetime Member
Joined
Aug 9, 2005
Messages
1,461
Age
63
Location
International Falls,minnesota
Country
USA
Snowmobile
08 Apex 40th LTX
This is not good for us guys new letter to dealers this afternoon petty bad new doesn’t look good for Artic Cat and it will hurt I guys that have sidewinders sad day. In Duluth Mn a big Harley dealer who Ben in business a long time is calling quits Dec 31 shutting it down I think when he built the new store back in 2002 it was 5m my Yamaha & Cat dealer in Duluth who I buy from an have know for 40 plus said this last year an half is the worst they have ever seen an he think s the Polaris & ski doo dealer has lot of sleds an no one is buying he told me that they did not order not one new 26 boat for next years.
 

A
IMG_9373.png
 
Yeah manufacturers are doing an awesome job at pricing 99% of people out of buying a sled or an ORV...... 20k for a sled that you can use 3 months out of the year? 30k for a SxS? ...... 10k for an ATV?........ Quick smoking crack and start adjusting your pricing outside of insanity and your sales numbers will do alot better
 
The whiplash from COVID's effect on inflation and supply chain was not sustainable. High pricing and low demand is not a good formula for success. Cat made a big investment in tooling and engines to create the Catalyst line while Yamaha bailed out. Any company needs a reasonable ROI on their investment. Textron is taking a 200-million-dollar cash payout to bail out Cats operational losses. Textron is also taking an inventory evaluation charge of 30 - 40 million. The purpose of doing that is to prepare the company to be sold or liquidated. Textron should have never bought Acat. They are an aviation and industrial defense contractor. I never understood why they bought Cat in the first place. Hopefully there is a company that is in the powersports business long term and has an affinity for the Cat brand will buy the company and get it rolling before the dealer network bails out. Kawasaki or Suzuki would be a good fit.
 


Back
Top