Humor me on this little conspiracy theory. It may or may not be off base.
It's 2010-2012, you are an executive in Yamaha business development crossing over multiple platforms around the world. And you are responsible for providing products to a dealer network for all seasons. You see the writing on the wall that the snowmobile business, as a whole, is declining in participants, and warming trends are shrinking the geographies that can use this technology.
You have a Yamaha dealer network that is anticipating a refresh to the tried and true Apex line as well as waiting on something new. But they realize this is a complimentary good to get them through the winter months. As their bread and butter products are the motorcycles, ATV, marine engines, and possibly watercraft, namely boats and waverunners.
A decision has to be made on if more R&D is put into a new platform or you concentrate on being an engine supplier. As then the responsibility of selling stock is on the engine buyer and not your dealer network. The goal, in fact, is to keep the dealer network happy. Two options are out there. We stop production cold turkey, or we give them some small revisions and start cleaning out dealer stock and MFG stock of components.
You then work out how many years of Bold New Graphics you can milk out of this revised apex in 2011. Keep the dealers happy, but also allow them the time to start looking at taking on another line for the snow business. Obviously maintaining the relationship with dealers and customers so that Yamaha is not dropped for the products where they lead in, and make the most money.
In that same time, one option is to help promote the best engine buyer (Arctic Cat) by cross branding some sleds, so that they can truly offer a new sled in 2014 that will give the dealers something to sell while they transition. To further this relationship, they work with Arctic Cat to offer a co-designed sled in 2017, which they realize should have been done the first time rather than shoe-horn a current engine into an existing chassis.
This whole time, production of Yamaha designed chassis has all but halted, and the final version is released as spring order only model in for 2019. The writing is now on the wall for the dealers. And yamaha has not lost them for all the other business. If they had stopped back in 2012 or 2014, the dealers may have been overwhelmed by the decision and jumped ship altogether. Now, they may have taken on AC, Polaris or BRP as their sled provider like so many have. Or dropped winter products.
This may be Yamaha's very long way of saying, yup, we maybe should not have gone 100% four stroke back in the early 2000's. But we are not gonna lose our #*$&@ over it. being an engine supplier is the best way to still make money. And they will probably do better than to get back into it again. This also allowed the dealers time to transition slowly. Offering up the AC built sled with Yamaha graphics is a band-aid for those that have not taken on another sled line.
I could very well be wrong. But CR didn't explain his departure other than a much needed retirement. But I bet he saw this coming, and with no new Yamaha designed sleds coming, one can lose their passion for the business side of it. There is literally no business reason for Yamaha to come up with something truly Yamaha. The dealers have to see this as well.